Leslie Gold “The Radiochick” spent her career as a top rated, major market on-air media talent, and successful entrepreneur. She now teaches professionals and executives to be more persuasive. In a frank and enlightening presentation, Leslie will share what she has learned to be the pillars of persuasive communication.
Topics touched on include:
Storytelling – the key to moving an audience of 1 or 1,000,000 is to craft a good story, with an emotional arc, a controlling idea and an indisputably clear takeaway. The most powerful are those where the customer sees themselves in the stories you tell. Leslie will teach you how to construct such stories, and how to skillfully use them in business situations and presentations.
Wielding Imagery, Metaphors and Analogies – the effective use of these tools allow you to influence the mental associations made by your listener.
Presence and Countenance – Leslie shares tested techniquies to non-verbally convey that you are in control of your idea and the room.
Nerves – The fear of speaking up is very real. You can deal with that energy in a positive way.
This presentation can also include special tips for ‘Communicating while Female’
The evening will also include several great behind-the-scenes stories from Leslie’s New York radio career.
Leslie Gold, HBS 1985, was the CEO of Bishop Manufacturing, a window manufacturing company with 165 employees. After 10 years of a successful stewardship, she sold the company to a Fortune 100 company and turned her attention to talk radio. She became “The Radiochick” and built a compelling brand in the nations #1 market. Within 15 months she went from being a complete unknown to amassing an audience of over 1 million rabid listeners. Leslie was the only woman headlining a morning-drive program in the market, and her show was later expanded to other markets and platforms. In business, Leslie used her persuasion techniques to defeat a union organizing effort, convince a bank to loan her 5M to purchase the company at 26 years old, and negotiate terms previously unheard of in her industry. In her tenure on air, Leslie’s listeners erupted in an organic outpouring of outrage at her firing, and their relentlessness forced her employer to reverse their decision. Throughout, she persuaded her devoted listeners to continually engage with her program in grandiose, humorous and very public ways to achieve the highest ratings in New York City.